Job Summary

The Business Development Officer is responsible for identifying and developing new business opportunities to promote and grow the HMO. This role focuses on acquiring new corporate and individual clients, maintaining relationships, and ensuring the delivery of excellent customer service. The officer will also contribute to the development of strategies that align with the company’s mission of providing quality healthcare solutions.

Key Responsibilities

• Sales and Market Expansion:
• Identify and target new clients, including individuals, small businesses, and corporate organizations.

• Develop and implement strategies to achieve assigned sales targets.

• Promote HMO products and services through presentations, proposals, and meetings with potential clients.
• Relationship Management:
• Maintain and strengthen relationships with existing clients to ensure client retention.

• Act as a point of contact for clients, providing timely support and addressing concerns.

• Encourage client referrals by delivering exceptional service.
• Market Research and Analysis:
• Conduct market research to identify emerging trends and potential business opportunities.

• Analyze competitors’ activities and market positioning to refine strategies.

• Provide insights and recommendations to improve product offerings.
• Product Knowledge and Promotion:
• Demonstrate a comprehensive understanding of HMO plans, benefits, and services.

• Educate clients on the benefits of HMO plans and customize solutions to meet their needs.

• Organize and participate in health talks, fairs, and promotional activities.

Qualifications

• Bachelor’s degree in Insurance, Business Administration, Marketing, Healthcare Management, or a related field.
• 0-2 years experience in sales, marketing, or business development, preferably in healthcare or insurance.
• Strong knowledge of the health insurance industry and HMO operations is an added advantage.

Skills and Competencies

• Basic understanding of HMO plans and healthcare delivery systems.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with CRM tools and sales-related software.
• Strong negotiation and persuasion skills.
• Ability to create and deliver impactful sales presentations.
• Expertise in developing client-specific solutions.
• Ability to analyze market trends and adapt strategies.
• Effective problem-solving and decision-making skills.

Key Performance Indicators (KPIs) and Performance Metrics

1. Accuracy:

• Error-free documentation and timely submission of proposals and contracts.

1. Timeliness:

• Meeting sales and lead conversion deadlines.

• Timely follow-up on client inquiries and concerns.

1. Learning and Development:

• Demonstration of knowledge growth through training assessments.

• Active participation in team projects and department initiatives.

1. Compliance:

• Adherence to internal policies and regulatory requirements.

Minimal to zero compliance-related errors.

1. Quality of Work:

• Retention and satisfaction rates of acquired clients.

Collaboration:

• Effectiveness in coordinating with other departments and external stakeholders.