Job Overview

In this role, you will be responsible for building and nurturing an engaged online community while managing content creation and distribution across platforms. You will drive engagement through compelling storytelling, meaningful interaction, and cultivating relationships with our audience.

Key Responsibilities

1. Content Strategy & Creation

• Develop and execute a content strategy aligned with the company’s goals, brand voice, and audience.
• Write, edit, and publish high-quality content across various platforms (website, blog, social media, newsletters).
• Collaborate with designers, videographers, and other team members to create multimedia content (graphics, videos, etc.).
• Maintain a content calendar and ensure timely publishing.

2. Community Engagement & Management

• Actively manage and grow online communities (Facebook groups, Telegram groups, Social Media Platforms, etc.).
• Monitor and participate in conversations on social media platforms.
• Foster relationships with community members, responding to questions, comments, and concerns promptly.
• Engage with influencers, brand advocates, and key stakeholders to promote our brand organically.

3. Analytics & Reporting

• Analyse content and community engagement metrics to assess the effectiveness of campaigns.
• Provide regular reports with insights and recommendations for improvement.
• Use tools like Google Analytics, social media analytics, and other platforms to track performance.

4. SEO & Optimization

• Implement SEO best practices to optimize blog content, ensuring it ranks highly in search engine results.
• Work with the team to incorporate relevant keywords into content creation.

5. Crisis Management

• Monitor brand mentions and conversations around the company.
• Address any negative feedback or issues professionally and in a timely manner.
• Develop strategies to mitigate potential crises and maintain a positive online reputation.

6. Collaboration & Networking

• Collaborate with the marketing, PR, and customer support teams to align communication efforts.
• Build and manage relationships with key influencers and content creators within the industry.

Required Skills and Qualifications

1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2. 2+ years of experience in content creation, social media management, or community management.
3. Excellent writing, editing, and communication skills with a strong attention to detail.
4. Proficient in content management systems, with a foundational understanding of video editing software and graphic design tools.
5. Proven experience growing and nurturing online communities.
6. Familiarity with SEO, analytics tools, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
7. Strong understanding of social media trends, engagement tactics, and best practices.
8. Ability to multitask, manage multiple projects, and work in a fast-paced environment.
9. Creative and strategic thinker with an ability to adapt to changing trends.